Baidu unveiled ERNIE 5.0, a proprietary multimodal foundation model designed to process and generate content across text, images, audio, and video. The model, positioned as a global contender in the enterprise AI market, boasts competitive performance against OpenAI’s GPT-5 and Google’s Gemini 2.5 Pro, particularly in structured document understanding and visual chart reasoning. Alongside ERNIE 5.0, Baidu introduced major updates to its digital human platform, no-code tools, and general-purpose AI agents, aiming to expand its AI footprint beyond China.

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