Apple Podcasts is launching a major update for video podcasting, allowing podcasters to publish video versions alongside audio episodes. The update, available in iOS 26.4, uses HLS streaming and is currently supported by Acast, ART19, Simplecast, and Omny Studio. This change enables dynamic ad insertion and provides podcast hosting companies with more detailed analytics.

Apple Podcasts now supports video podcasts, but the feature is limited to a few large companies for hosting and ad insertion. While the video experience is well-designed, the lack of support for alternateEnclosure restricts access for self-hosted shows and smaller podcast hosting companies. This proprietary solution raises concerns about openness and accessibility within the podcasting industry.